← All writing

Notes · February 18, 2025

Notes on Building Serious Things

Taste, institutions, incentives, and why most projects fail early

buildinginstitutionstasteprojects
Essay illustrationPlaceholder
Notes on Building Serious Things

Most projects do not fail because they are technically hard. They fail because they are not worth building.

The failure before difficulty

There is a failure mode that happens before any code is written, before any experiment is run, before any grant is submitted. It is the failure of problem selection — choosing something that is tractable but trivial, novel but useless, or important but misframed.

This failure is invisible because it produces no error messages. It produces only a slow draining of energy.

Taste as a constraint

Taste is not aesthetic preference. It is a constraint on what problems are worth your finite attention. Good taste in project selection means:

  • Choosing problems where your specific skills create asymmetric advantage
  • Avoiding problems that are already well-solved by people with more resources
  • Preferring problems where the answer, if found, would actually change something

Institutions encode taste

When you build within an institution — a lab, a company, a competition — you inherit its taste, whether you agree with it or not. The institution's incentives become your constraints.

The best builders I know are deliberate about which institutions they build within, and honest about which compromises those institutions require.

What serious looks like

Serious projects share a few properties:

  1. The question is well-shaped — specific enough to be answerable, general enough to matter
  2. The methods match the question — not over-engineered, not under-powered
  3. The builder can explain why this, why now, why them
  4. Failure would still produce useful knowledge

Everything else is hobby, performance, or procrastination dressed as productivity.